02 · Graphic design · Text as pattern

Text[ure]

What does a sentence look like when you stop reading it? Text[ure] encrypts a single quote into patterns that feel random but follow strict rules.

University: Fachhochschule Salzburg
Semester: MA, 2nd semester
Skills: Generative design, graphic design, experimental

Overview

The idea

Built as a parametric system in Grasshopper, the design actually works: swap the text and a new texture appears. One quote, three visual languages, shown here as a social media series.

Three principles

Each poster encodes the same quote with its own rule. Hover over an example, or tap it, to reveal the principle behind it.

01 Morse code

02 Binary code

03 Position in the alphabet

In context

The series was published as an Instagram story.

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Text[ure]

The idea

Three principles

In context

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